Heratch Touresian is an expert in the digital music industry (both hardware and software) who has been working for Yamaha as a technical sales specialist since 2002. Heratch holds a recording degree from the Los Angeles Recording Workshop, has worked in several recording studios, and has scored several short films, including the award-winning cartoon “Santaʼs Camels.” He’s also an accomplished live entertainer who can sing in five different languages. Heratch enjoys motor racing and is a ranked A-level racquetball player, as well as being a skilled soccer player.